Who we are
We are Fashion Revolution. We are people from all around the world who make the fashion industry work. We are the people who wear clothes. And we are the people who make them.
We are designers, academics, writers, business leaders, policymakers, brands, retailers, marketers, producers, makers, workers and fashion lovers. We are the industry and we are the public. We are world citizens. We are you.
We believe in a fashion industry that values people, the environment, creativity and profit in equal measure.
We want to unite people and organisations to work together towards radically changing the way our clothes are sourced, produced and consumed, so that our clothing is made in a safe, clean and fair way.
We believe that collaborating across the whole value chain — from farmer to consumer — is the only way to transform the industry.
Our mission is to bring everyone together to make that happen.
We are a global movement
Fashion Revolution is a global movement that runs all year long.
We celebrate fashion as a positive influence while also scrutinising industry practices and raising awareness of the fashion industry’s most pressing issues. We aim to show that change is possible and encourage those who are on a journey to create a more ethical and sustainable future for fashion.
Fashion Revolution strives to be action-oriented and solution focused. Rather than making people feel guilty, we help them recognise that they have the power to do something to make a positive change.
We often call ourselves “pro-fashion protesters” because we love fashion and want to see it become a force for good.
We try to always be bold, provocative, inquisitive, accessible and inclusive. We tend to avoid negative protesting, victimising and naming and shaming. We do not target specific individual companies because we believe that the industry’s problems are bigger than any one company’s actions. We do not advocate boycotting simply because we don’t see it as an effective way to achieve systemic change.
Fashion Revolution Week
Fashion Revolution Week is our #whomademyclothes campaign in April, which falls on the anniversary of the Rana Plaza factory collapse, which killed 1138 people and injured many more on 24th April 2013. That is the day Fashion Revolution was born. During this week, brands and producers are encouraged to respond with the hashtag #imadeyourclothes and to demonstrate transparency in their supply chain.
How we are funded
Fashion Revolution is set up as a social enterprise (Community Interest Company no: 8988812) in the UK and is funded by income from foundations, government grants, commercial organisations and donations from individuals. As stated in our Ethical Funding Policy, we follow strict and transparent guidelines about the funds we receive. We believe in a collaborative and inclusive approach where it is clear that others are genuinely working towards a fairer, safer, cleaner and more transparent clothing industry with positive outcomes for both people and planet.
We are currently funded by C&A Foundation for core activities as well as special projects such as the Fashion Transparency Index. The same parent group, COFRA GROUP, owns both C&A and C&A Foundation. C&A, the global fashion retailer, is run and managed separately from C&A Foundation, but the two entities share a vision for the apparel industry. Find more about how C&A Foundation operates. We would like to highlight our fair treatment of fact and our non-biased approach to assessing C&A in the Index. We have mitigated any risk of a conflict of interest by the following three methods: viewing and treating C&A and the C&A Foundation as separate entities; treating C&A like any other of the 99 brands we analysed; and not giving C&A any preferential treatment.
We also receive funding from organisations for specific projects, such as the Garment Worker Diaries financed by Microfinance Opportunties and C&A Foundation. AEG/Electrolux have provided funding for our film ‘Loved Clothes Last‘ and the second issue of the Fashion Revolution fanzine series. Avery Dennison has provided funding for a series of ‘hack’ films.
We have previously received funding from Bond, Concord Alliance and the European Union. We are receiving a 3 year grant from the European Commission commencing July 2017 for development education and awareness raising activities.
Currently, Fashion Revolution’s Country Coordinators raise funds independent of Fashion Revolution CIC for activities in each of their own countries but are required to abide by the Ethical Funding Policy.